VK also ranks 5 on the list of all websites available. VK has become a social media giant but still remains relatively unknown in North America. This is because the majority of users are in Eastern Europe.
VK has more than 60 million Russian users and over million users worldwide. For reference, Facebook only has about 10 million. There is a major opportunity here just waiting. We can look at it from two sides: what we can tell VK users, or what they can tell us. What we can tell them, is related to marketing teams and businesses trying to enter the Eastern European market. Using VK as an engagement platform will show your message to millions of people, mainly located in Russia, on a site they trust enough to use daily.
We are experts in location-first social media discovery. This brings us to…. Both the design and functionalities of the social network VKontakte maintain obvious similarities with Facebook, so those users who are familiar with this platform will have much ground gained in VK.
However, VKontakte differs in aspects such as messaging, as private messages can be exchanged between groups of 2 to people, no more and no less. Each message can also contain up to ten attachments photos, videos, audios and even maps. VKontakte users can publish on the wall of their profile, without any limitation, except for attachments 10 maximum , and the use of mentions, hashtags, videos, photos, documents, etc. The communities of VKontakte are varied, classified into Groups consisting of discussion forums , Events ideal for concerts and cultural encounters, musical, etc.
However, the synchronization of VK with other social channels is far from brilliant. The cause of this small censorship lies in a matter of interest, since VK launched in a Russian version of Instagram, Snapster, which is naturally a clone from head to toe. VK users can control the visibility of their personal data and content on the Internet by having an account deletion process similar to Facebook.
In general, ad prices vary according to the category and the quality of the audience to which your advertising campaigns are directed. Normally, this kind of free file sharing is considered to be illegal, but no significant steps have been taken against these functions at this point in time. This is part of what initially set VK apart from other sites like Facebook — when Facebook is mostly focused on profile pages and status updates, VK is basically functioning as a Facebook-Spotify-YouTube hybrid!
Vkontakte contains a lot of engaging content, i. Besides extensive databases of audio and visual content, since it also gives access to users to activities of third-party companies e. The incorporation of these and other stated above features makes Vkontakte a social media platform of the future more like YouTube, Netflix, Spotify, and WhatsApp all in one, with an interface highly reminiscent of Facebook.
To sum up, I would say that VK is a Russian product and definitely a source of some national pride. As well as, nowadays there can be seen an evident tendency for centralization having many providers on one platform and that is why VK can be consedered to be the social media platform of the future. Or at least a great model for that, which still needs some improvements. With all that being said, I think, that in the world of new media VK is an underestimated and sadly yet unknown Russian social media giant with more advantages than disadvantages which the world is still to discover.
Theorizing Affordances: From Request to Refuse. Bulletin of Science 36 4 : Bucher, Taina. Katsiaryna S. Bucher, Taina and Anne Helmond. Initially, registration was limited to university circles and by invitation only, so it basically shares the same history as Facebook in terms of its original purpose. Despite the limitations on user registration, the site grew and had a user base of more than , by February Unfortunately…or maybe not, the site was briefly put offline following a DDoS attack the same month it gained more users.
By December , it ousted the then leading social networking service in Russia called Odnoklassniki, and as of January , it has an estimated million accounts, trailing behind Facebook. The website can be mistaken for Facebook because of its color scheme and layout. It also shares the same services as most social networking sites from message contacts to browser-based games.
Of course, its functionality is based on the premise of staying in contact with friends through private messaging and sharing of photos, links and status updates. One thing you will quickly notice with VK is that the platform is incredibly smooth running and very quick in responsiveness. The code behind this platform is simply top notch in every respect. Private messages in VK can be exchanged between 2 people or within a group of 30 individuals.
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